London, United Kingdom
Email: [email protected]
LinkedIn: Mike Ilin
Telegram: https://t.me/mikeofproduct
Chief Product Officer• March 2022 - November 2023
At SplitMetrics, a leading AdTech company catering to mobile-first businesses globally, I was overseeing an ecosystem of products designed to streamline Mobile User Acquisition challenges.
Under my leadership, SplitMetrics Product Team has bolstered its commitment to delivering cutting-edge solutions for businesses to achieve success in the mobile-first ecosystem. This concise summary underscores your strategic leadership, team management skills, and your instrumental role in shaping the company's product trajectory.
VP of Product Development• November 2020 - February 2022
LoopMe was founded with the mission of closing the loop on brand advertising. Our AI software platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes - consideration, purchase intent, foot traffic, offline and online sales.
I served as the very first VP Product at LoopMe, where I strategically led the creation and refinement of the entire product portfolio, including DSP, AdExchange, SSP, DMP, and more, aligning diverse product development with corporate goals.
Senior Product Manager • May 2016 - October 2019
I led Product Management for Business Applications (Conversion Services) within Context-Driven Services as a member of the SAP Commerce Cloud team. My role was to make sure our customers are supplied with the best data-driven products for Conversion and LTV optimisation across various e-Commerce scenarios.
Director, Product Management • October 2014 - April 2016
I led Product Management initiatives at the heart of The Hut Group, focusing on enhancing our e-Commerce platform, UX, project portfolio, and internal trading tools, playing a crucial role in the development and execution of major programs.
Chief Product Officer • November 2012 - October 2014
Successfully established and lead Product Management function across a leading e-Commerce company within Rocket Internet.
Senior Product Manager • November 2009 - November 2012
Principal manager of “Automation Tools and Alternative Interfaces” Program as a part of Yandex AdTech Department. Created Yandex.Direct API and Yandex.Direct Commander.
Head of Products • September 2005 - November 2009
Head of innovative AdTech Products. Lead a team to develop in startup-mode and made products profitable.
Senior Product Manager • March 2004 - September 2005
Head of corporate web products. 230% boost in digital ROI, 300% boost in conversion.