London, United Kingdom
Email: mail@mikeilin.com
LinkedIn: Mike Ilin
Telegram: https://t.me/mikeofproduct
Head of Product• September 2024 - Present
Swap is the future of commerce, scaling businesses faster with AI.
I'm leading product strategy and delivery for Swap Returns, the leading commerce revenue retention platform. Driving user experience, business outcomes, and cross-team alignment, I'm balancing strategic vision with hands-on execution to deliver measurable value for merchants and their customers.
Chief Product Officer• March 2022 - November 2023
At SplitMetrics, a leading AdTech company catering to mobile-first businesses globally, I was overseeing an ecosystem of products designed to streamline Mobile User Acquisition challenges.
Under my leadership, SplitMetrics Product Team has bolstered its commitment to delivering cutting-edge solutions for businesses to achieve success in the mobile-first ecosystem. This concise summary underscores your strategic leadership, team management skills, and your instrumental role in shaping the company's product trajectory.
VP of Product Development• November 2020 - February 2022
LoopMe was founded with the mission of closing the loop on brand advertising. Our AI software platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes - consideration, purchase intent, foot traffic, offline and online sales.
I served as the very first VP Product at LoopMe, where I strategically led the creation and refinement of the entire product portfolio, including DSP, AdExchange, SSP, DMP, and more, aligning diverse product development with corporate goals.
Senior Product Manager • May 2016 - October 2019
I led Product Management for Business Applications (Conversion Services) within Context-Driven Services as a member of the SAP Commerce Cloud team. My role was to make sure our customers are supplied with the best data-driven products for Conversion and LTV optimisation across various e-Commerce scenarios.
Director, Product Management • October 2014 - April 2016
I led Product Management initiatives at the heart of The Hut Group, focusing on enhancing our e-Commerce platform, UX, project portfolio, and internal trading tools, playing a crucial role in the development and execution of major programs.
Chief Product Officer • November 2012 - October 2014
Successfully established and lead Product Management function across a leading e-Commerce company within Rocket Internet.
Senior Product Manager • November 2009 - November 2012
Principal manager of “Automation Tools and Alternative Interfaces” Program as a part of Yandex AdTech Department. Created Yandex.Direct API and Yandex.Direct Commander.
Head of Products • September 2005 - November 2009
Head of innovative AdTech Products. Lead a team to develop in startup-mode and made products profitable.
Senior Product Manager • March 2004 - September 2005
Head of corporate web products. 230% uplift in digital ROI, 300% incremental uplift in conversion.